Over the years one of the questions I am asked the most about Facebook Ads is “How do I scale my ads?” I get the question. I have been there. You found something that works and now the trick is how do you grow it without breaking it. I can you tell you that it … Continue reading 4 Tips to Scaling Facebook Ads
Syncopate and Disrupt Your Industry
The last thing a successful business owner or entrepreneur really wants to do is disrupt the flow of business. But there are times as a business owner and entrepreneur that you have to do that. Now, I spent the better part of my life being involved in music consumption. I was raised in a home … Continue reading Syncopate and Disrupt Your Industry
There Are Two Kinds of Entrepreneurs
I would say in life there are two different kinds of entrepreneurs. There's the purposeful entrepreneur. Their intent is to run a business, to build something meaningful. Then there is the entrepreneur that is the accidental entrepreneur.
Content Hacks for Entreprenuers
Getting the most out of your content and optimizing it, is huge. Especially when you're an entrepreneur. So, two quick services that I highly recommend that you look at and consider. If you're doing video, so take that video, drop it over to Rev.com. What they'll do, they can get the closed captioning and the … Continue reading Content Hacks for Entreprenuers
Health Is Wealth
Stop. Take a moment to take care of yourself. And here's why. So, two times in 2018, I had the lovely experience of being admitted to the local ER. Nothing super major, but I was admitted to the hospital. This most recent time, as I'm sitting there on the hospital bed, waiting for some results … Continue reading Health Is Wealth
What Defines Profitability?
In the world of digital marketing it's a lot of different things, whether it's physical product, digital product, whatever. But, for a minute, let's talk about whether you're talking to a cold audience, warm audience, or hot audience. Cold Audience = never heard of you. Warm Audience = people who are thinking about purchasing but … Continue reading What Defines Profitability?
It’s a Pixel…Not A Cooking Ingredient
I’m going to try to make this as short and as quick as possible. I've been in the social media industry for six years. One of the recent terminologies, recent that I've heard, is "seasoning the pixel". I feel like it's a bit misleading for what it is that you're trying to accomplish with your … Continue reading It’s a Pixel…Not A Cooking Ingredient
Q. Facebook – Can It Be a Money Driver? | A. Does a Bear Crap in The Woods
I think I really could just leave this post at that. Sadly, I know there are folks out there who either just don't get it or feel like they haven't figured out how. For the first group, I'm not here to convince you...well, maybe a little. More importantly, this is about letting you know you … Continue reading Q. Facebook – Can It Be a Money Driver? | A. Does a Bear Crap in The Woods
Facebook Advertising – Is It Still Alive?
Not long ago, there was a smattering of people out there saying Facebook reach was going to decline with the update to the algorithm. To be honest, for many, it has, and I am sure it will. Does that mean you should step away from Facebook? NO! Please, for the love of all that is … Continue reading Facebook Advertising – Is It Still Alive?
I Went Live…
Today, for the first time in about 3 months, I was the one in front of the camera. At work, for the past 18 months or so, we have been doing Facebook Live. We had some serious duds...I mean duds. Then, we would hit some out of the park with 300k+ views. Today, myself, our … Continue reading I Went Live…